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Photography takes us outside. It connects us to the planet that inspires everything we do. Urth Month is our commitment to giving back to it.
The more time we spend out there, the more we understand what’s worth protecting, from the forests that sustain ecosystems to the landscapes that shape how we see the world. Urth Month reflects our longstanding commitment to the planet, turning connection into action.
30× Positive Impact
Every Urth product is designed to deliver a 10× net positive impact, funding reforestation to absorb more carbon than it creates. For Urth Month, we’re taking this further. Every purchase in April delivers a 30× net positive impact through tree planting.
The Goal: Plant 5,000 Trees
Together with our community, we’ve planted 6,088,807 trees across Madagascar, Nepal, Haiti, Mozambique and Indonesia, restoring ecosystems and supporting local communities. Proof that small actions, taken collectively, create lasting impact.
This month, we’re focusing our efforts on Kenya’s Maasai Mau Forest with the collective goal of planting 5,000 trees with ARC Restoration during the upcoming rainy season.
The Maasai Mau Forest is a vital water source for the Maasai Mara ecosystem. As part of the Mau Forest Complex, it plays a critical role in regulating water systems, supporting wildlife migration and maintaining one of Africa’s most important natural landscapes.
Restoring this forest helps protect biodiversity, sustain wildlife populations, and support the communities that depend on it.
Join the Challenge:
10km. 10 trees.
Complete a 10km+ hike in nature, and we’ll plant 10 additional trees in Kenya.
How to participate:
— Log your 10km+ hike via Strava.
— Post your journey and your favourite photos to Instagram stories, tagging @urth.
— Challenge a friend by tagging them. We'll plant an additional 10 trees for each hike.
Minimal gear. Minimal impact.
When we create new products, we search for low-impact materials and refine our designs to minimise wastage all while ensuring lifetime quality to keep our products out of landfill.
